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September 4, 2013
By: TOM BRANNA
Editor
With the market for men’s personal grooming and hair styling products booming, determining and formulating the products that will best suit men’s individual styling preferences and grooming habits can be a daunting challenge. Male Fundamentals, a strategic concept created by AkzoNobel Personal Care, is designed to help formulators become better acquainted with this dynamic and growing styling segment. Extensive consumer research was conducted to explore the styling needs, product preferences an...
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